ALVIVA GROUP’s marketing projects and products have received seven awards at Baking Awards Ukraine 2026, Ukraine’s first professional award for the baking industry. Among the Group’s achievements are the competition’s Grand Prix, as well as wins in the Bake for Smile and Bake it Easy categories.
This year, ALVIVA GROUP’s awards recognize several key areas of the Group’s work — from product development to creating new consumption formats and comprehensive marketing projects:
- The project “NORDEN BRÖD by KYIVKHLIB: When Bread Becomes Culture” won the Bake for Smile category and received the Grand Prix of Baking Awards 2026;
- The project “KYIVKHLIB: How a Bread Brand Launched Its Own Media Platform and Became Part of Culinary Culture” won in the Bake for Smile category;
- The project “British Sandwich by KYIVKHLIB: How to Create a Sandwich Culture in a Country Where Bread Has Always Been a Side Dish” won in the Bake for Smile category;
- The project “SUPER TOAST: From a Toast Format to a Music Brand Leading the Category” won in the Bake it Easy category;
- Two additional competition awards went to products manufactured at ALVIVA GROUP’s production facilities — POLTAVA KHLIB LLC and KYIVSKYI PEKARNYI DIM LLC.
The seven Baking Awards Ukraine 2026 honors recognize ALVIVA GROUP’s systematic efforts to develop the baking category — from product quality to innovative marketing solutions that help shape a new culture of bread consumption.
“For us, the Baking Awards Ukraine 2026 honors are a strong confirmation that a modern bread brand is much more than simply a high-quality product. It is about developing the category, creating new consumption formats, shaping culture, communication, and changing the way people perceive bread,” said Dmytro Danylovych, CMO of ALVIVA GROUP. “We continue to create products and marketing projects that shape new habits, develop the category, and set new standards for the market.”
Baking Awards Ukraine is an annual professional award organized by Lesaffre Ukraine, recognizing Ukrainian bakery producers. It is the first award in Ukraine to comprehensively evaluate projects in the baking industry — not only the product itself, but also market understanding, the strength and comprehensiveness of the idea, creativity, innovation, and quality of execution.