ALVIVA GROUP together with the confectionery brand Tarta became a partner of the Alex Polin HR Summit 2026. This key strategic event in Ukraine, bringing together HR directors, business owners, and CEOs, took place on April 9–10 in Kyiv. The summit gathered more than 300 market leaders to explore practical solutions that help businesses not only survive, but also grow during periods of uncertainty.
This year’s summit focused on leadership in the “new reality,” where the main challenges remain labor shortages, market instability, and the need for rapid business transformation. More than 30 leading speakers took part in the event, while the key discussion topics included the implementation of artificial intelligence in HR processes, talent retention strategies, team mental resilience, and building a corporate culture based on trust.
“Today, the group, like the entire industry, is experiencing a labor shortage and facing the need to implement accessibility programs and veteran policies. Events such as the Alex Polin Summit provide access to real cases from Ukrainian and international businesses, allow us to learn from peers, and share our own experience. This is extremely important, because only through joint efforts can we find effective solutions for building a resilient business and forming a culture capable of withstanding any crisis challenges,” comments Ilona Pasechnyk.
The sustainable development strategy of ALVIVA GROUP is based on the belief that every business decision should benefit society, strengthen the economy, and shape the future of the country. A key priority for the group is the development of intellectual capital as part of its talent retention strategy and a main driver of stable growth.
ALVIVA GROUP has created its own educational ecosystem covering all employees — from production specialists to top management. In addition, the group actively implements veteran reintegration programs and invests in the professional future of young people through strategic partnerships with educational institutions and structured internship programs.