Among the key achievements of ALVIVA GROUP in 2025 are: over UAH 1.2 billion in taxes and fees paid, UAH 370 million invested in automation and production modernization, the harvest of the company’s first own crop, the launch of new business directions, and the “Silver Play Button” from YouTube for the KYIVKHLIB brand.
ALVIVA GROUP reports its 2025 performance results.
Despite the challenges of wartime conditions, the Group’s total revenue in 2025 exceeded UAH 11 billion, while tax contributions to budgets of all levels surpassed UAH 1.2 billion.
During the year, ALVIVA GROUP invested over UAH 370 million in automation, modernization of enterprises, and implementation of new technologies. An additional UAH 3.2 million was allocated to educational projects and the professional development of the team.
The total production output reached 107.3 thousand tons, including: 95.2 thousand tons of bread and bakery products (BBP), 10.4 thousand tons of long shelf-life products (LSP), and 1.7 thousand tons of soft confectionery products (SCP).
The milling enterprises processed over 105 thousand tons of wheat and 14 thousand tons of rye, which is 8% more than in 2024. Through retail channels, 2 million packs of flour (2 kg packaging) were sold, while the B2B segment accounted for 32 thousand sacks (50 kg packaging).
The export share in the total turnover of the Group’s core companies amounted to 3.4%. Products were supplied to 34 countries worldwide, including four new markets: Sweden, Turkey, the United Kingdom, and North Macedonia.
In 2025, ALVIVA GROUP continued diversifying its assets. Thanks to the agricultural direction launched in 2025, the Group harvested its first grain and oilseed crop — 5,336 tons of winter wheat and sunflower.
“Thanks to a unified strategic vision and significant investments in people and technology, in 2025 we not only substantially increased production capacities but also opened new development vectors,” said Oleksandr Varavka. “Investments in agricultural production became a strategic step to ensure a full production cycle and continuity under any conditions. This will strengthen the Group’s position in the domestic market and open new export opportunities.”
Strategic changes
At the end of 2025, the corporate governance system was rebooted. The key stage was the creation of the ALVIVA GROUP Board of Directors, which included 11 heads of functional areas. Oleksandr Varavka was elected Chairman of the ALVIVA GROUP Board of Directors.
The new management format will allow: to increase the efficiency of vertical and horizontal management processes, optimize interaction between divisions, companies and enterprises of the group, jointly determine common strategic priorities and vectors of business development for 2026, taking into account the new management format.
Results of the financial year
In 2025, ALVIVA GROUP’s cash turnover exceeded UAH 11 billion. The group’s companies and enterprises transferred more than UAH 1.2 billion to budgets of all levels in the form of taxes, fees and mandatory contributions.
In total, during the period of full-scale invasion (2022–2025), the group paid over UAH 3.7 billion in taxes to the state budget.
Sales
The main factors influencing the sales of the group’s products were the high level of competition, changes in the consumption structure, staff shortages, increased transportation costs, and an increase in production costs by over 15.7%.
In order to achieve the target indicators in 2025, such strategic steps were implemented as the implementation of an individual model of cooperation with retail chains and the launch of own brands (VTM) in retail.
The positive dynamics of sales was significantly influenced by the development of the regional direction, the share of which increased from 33% in 2024 to 37% in 2025, as well as an increase in export sales in physical terms from 24% to 33%.
ALVIVA GROUP’s strategic goals for 2026 include an increase in turnover in the CKD and PDZ categories by 23% compared to 2025.
Human capital
The group’s companies and enterprises employ over 6,000 people. Over the past year, the group has significantly increased its investments in internal projects for adaptation, advanced training and personnel training. In particular, in 2025, over UAH 3.2 million was allocated to educational initiatives and professional development of the team.
The payroll fund in December 2025 increased by 12% compared to the same period of the previous year, and the average salary increased by 15% over the same period.
Thanks to the implemented programs, 21% of employees received professional training directly at the group’s production sites, and managers at all levels joined specialized leadership programs. In addition, the group’s enterprises became a base for the practice of 150 students and graduates of educational institutions.
The priority task for 2026 remains the further development of training programs, internal projects and strategic initiatives in the field of human resources management.
Export
The share of exports in the total turnover of the group’s profile companies amounted to 3.4%. The volume of exports of long-term storage products (LSP) increased by 34% in physical terms, and bakery products (BPO) – by 40%.
In the reporting period, the international export brand Alviva was launched, and the export portfolio was replenished with new categories from the Lagoda and KYIVKHLIB brands. In total, the range of the group’s export products was expanded by more than 90 items.
The group’s products were supplied to 34 countries around the world, including four new markets: Sweden, Turkey, the United Kingdom and North Macedonia. The group’s products are presented both in specialized ethnic stores and in leading European retail chains, including: Lidl, Maxima, RIMI, Kaufland, Globus, NORFA, Żabka, Linella, №1, Bonus and others.
ALVIVA GROUP’s plans for 2026 include further increasing export volumes by scaling sales markets, expanding the range and strengthening its presence in European retail. The strategic goal of the export direction for the next 5 years is to increase the share of exports to 25% of production volumes.
Logistics
The group’s own fleet of vehicles covered more than 29 million km and transported more than 193 thousand tons of cargo per year. This allowed ensuring uninterrupted operation of production sites and guaranteeing timely delivery of products.
The strategic plan for 2026 provides for the renewal of the fleet by purchasing 50 electric vehicles for the transportation of CBV and achieving an On-Time Delivery indicator of 91%.
Agricultural production (crop production)
Having entered the agricultural market of Ukraine in 2024, ALVIVA GROUP successfully harvested its first harvest in the 2025 season. The total sown area in the 2024–2025 season amounted to 2,785 hectares, of which 25% was allocated to winter wheat and 75% to sunflower.
The total volume of the first harvest amounted to 5,336 tons. The actual yield of winter wheat reached 3.16 t/ha, and sunflower – 1.9 t/ha. The main consumers of the grown products in 2025 were the group’s enterprises, which allowed to strengthen the vertical integration of the business.
During the year, large-scale work was carried out to restore and prepare land for use on a total area of 1,300 hectares. In particular, deforestation was carried out on areas that are still.
An important stage in the development of the marketing strategy of ALVIVA GROUP was the rebranding of three key brands: KYIVKHLIB, SUPER TOAST, and Lagoda.
In addition, two large-scale restyling projects were implemented for the company’s branded retail network and corporate vehicle fleet. Modern corporate websites were also developed and launched for the KYIVKHLIB, Lagoda, and KYIV MILL brands.
Throughout the year, the Group delivered five major advertising campaigns: “Norden Bröd — The Power of Nature”, “Easter with KYIVKHLIB”, “British Sandwich by KYIVKHLIB”, “British Sandwich. Your sandwich — your rules!”, and “SUPER TOAST — Toast. Toast. SUPER TOAST!”. The effectiveness of these projects was confirmed by the X-Ray 2025 award for Best Advertising Campaign of the Year.
Additionally, successful product placement of KYIVKHLIB products was featured in two full-length Ukrainian films, further strengthening brand visibility and presence in the cultural space.
A separate achievement was the digital breakthrough of the brands within ALVIVA GROUP: over the year, the Group’s brand content on social media accumulated more than 200 million views.
The KYIVKHLIB YouTube channel, created only in 2025, gained over 160,000 subscribers and more than 100 million views. As a result, KYIVKHLIB became the first food brand in Ukraine to receive YouTube’s “Silver Play Button.”
As a result, Brand Equity research by Kantar for 2024–2025 confirms that every fourth Ukrainian names KYIVKHLIB first among all bread manufacturers.
The brand’s spontaneous awareness has increased to 18%, while aided awareness stands at 79%.