KYIVKHLIB received YouTube’s Silver Play Button, becoming the first representative of Ukraine’s food industry to be honored with this prestigious award.
The distinction is granted to channels that surpass 100,000 subscribers and serves as recognition of steady growth, high-quality content, and strong audience trust.
Launched in early 2025, the KYIVKHLIB YouTube channel quickly evolved into a large-scale culinary platform. Today, it brings together hundreds of thousands of Ukrainians who are looking for ideas and developing their cooking skills. During its operation, the project has attracted more than 160,000 regular viewers, while total views have exceeded 100 million.
The channel features over 170 unique recipe videos, including collaborations with leading chefs and food bloggers in Ukraine. Overall, the content ecosystem of ALVIVA GROUP across social media generated more than 200 million views in a single year.
“KYIVKHLIB’s Silver Play Button is not only a marker of brand success, but also proof of the competitiveness of Ukrainian content on a global level,” said Dmytro Danilovych. “At the same time, the community has become the key driver of the brand’s success. By encouraging people to create culinary experiences with familiar products, KYIVKHLIB has built a living dialogue and genuine trust with its consumers.”
The development of the YouTube channel went hand in hand with a large-scale portfolio expansion. In 2025 alone, seven new sub-brands were launched, including Tia Tortilla, Takolini, Stiketti, British Sandwich, Bagolini, Big Toast, and Norden Bröd. The ALVIVA GROUP product portfolio expanded by 95 new SKUs, many of which introduced entirely new categories to consumers.
The brand’s popularity was further reinforced by five major advertising campaigns, including “Norden Bröd by KYIVKHLIB: When Bread Becomes Culture,” “Easter with KYIVKHLIB,” “British Sandwich by KYIVKHLIB,” “British Sandwich. Your sandwich — your rules!” and “SUPER TOAST — Toast. Toast. SUPER TOAST!” The “Norden Bröd: When Bread Becomes Culture” campaign won “Campaign of the Year” at the X-RAY 2025 marketing awards.
In addition to digital platforms, the brand also strengthened its cultural presence through successful product placement in two Ukrainian feature films, further establishing KYIVKHLIB as a modern and dynamic market leader.