The KYIVKHLIB brand won a convincing victory in the “Bakery Producer of the Year” nomination of the national business award “Choice of the Year 2025”.
As an undisputed market leader with a long history, the brand has received this prestigious award for the eighth time, confirming the unwavering trust and support of consumers. After all, throughout the entire period, KYIVKHLIB has remained close to Ukrainians, sharing both joys and difficulties, and consistently providing the country with a strategically important high-quality product.
Large-scale Investments
Despite wartime and difficult working conditions, KYIVKHLIB is today a key driver of innovation in the national bread industry. Through the modernization of enterprises and the introduction of new product lines to the market, the brand sets the tone for the development of the entire industry.
The total investment in automation and launch of new production lines at ALVIVA GROUP enterprises (which produce products under the KYIVKHLIB brand in Kyiv, Kyiv and Poltava regions) during 2024–2025 amounted to about UAH 400 million. During the specified period, two new production lines were installed and launched, and the launch of two more is planned by the end of 2025.
Today, KYIVKHLIB is the industry leader, and the daily production volume of bread and bakery products at 7 ALVIVA GROUP enterprises exceeds 320 tons. The brand portfolio includes more than 180 product names that are exported to more than 30 countries around the world.
Market transformation and a new culture of consumption
During 2025, ALVIVA GROUP launched more than 80 new brand products and six new sub-brands: British Sandwich, Norden Bröd, Takolini, Stiketti, Bagolini, Alviva (Export). Three comprehensive advertising campaigns (Norden Bröd, British Sandwich, SUPER TOAST) were also successfully implemented, which strengthened the position of the group and the brand in the local and global markets.
However, the most tangible impact of the brand was on consumers. After all, KYIVKHLIB managed to breathe new life and meaning into the Ukrainian bread market, becoming a catalyst for radical changes and transforming the traditional “loaf and black bread” market into a highly competitive business environment.
“We have created new opportunities for the market and consumers, shaping trends that define the future. Leading the transformation in the bakery and confectionery segments, we have begun the process of forming a new culture of bread consumption. From now on, bread is not just an everyday product, but also a space for culinary creativity, self-expression and gastronomic inspiration. KYIVKHLIB products meet the requirements of a modern lifestyle, offering consumers new horizons of taste and opportunities for culinary experiments,” notes Dmytro DANILOVYCH, CMO ALVIVA GROUP.
As a result, bread has returned to consumers’ kitchens in a completely new role. Sales of the brand’s new product lines are breaking records, and the national advertising campaign “Norden Bröd from KYIVKHLIB: When Bread Becomes Culture” won the “Campaign of the Year” nomination at the X-RAY 2025 marketing project competition.