КИЇВХЛІБ shares the secret to making the most delicious morning sandwiches in the new advertising campaign video: “British Sandwich by KYIVKHLIB. Your sandwich — your rules!”
The video “British Sandwich by KYIVKHLІB. Your sandwich — your rules!” is a short, dynamic, and vibrant story about creating the perfect breakfast sandwich. Among its key ingredients are staying true to your own rules, enjoying the process, and choosing the right base — the British Sandwich line of sandwich breads by KYIVKHLIB.
The main character of the video is genuinely passionate about the process and generously adds his favorite ingredients to his culinary creation. Even his four-legged pet is delighted with the result of these flavor experiments.
КИЇВХЛІБ video became a key element of the nationwide integrated advertising campaign “British Sandwich by KYIVKHLIB. Your sandwich — your rules!”, which launched on April 7, 2025 across radio, video billboards, metro advertising, streaming platforms, blogs, and digital channels (YouTube, Facebook, Instagram).
“The rich, juicy colors and visuals of the video seem to invite viewers to culinary exploration and remind us that there is always room for creativity in life. Especially since creating a true sandwich masterpiece by your own rules and enjoying the process can take just a few minutes in your own kitchen. And the British Sandwich line by KYIVKHLIB is a perfect base for the boldest culinary experiments,” comments Dmytro Danylovych, CMO of ALVIVA GROUP.
The British Sandwich line by KYIVKHLIB continues the tradition started with the Norden Brod Scandinavian bread line in 2024, introducing Ukrainians to the taste profiles, baking technologies, consumption culture, and history of bakery products from different parts of the world.
The advertising video was created by:
- Creative, script, text, music: Dmytro Danylovych
- Director: Serhii Rud
- Production: Pif Paf Production studio
- Arrangement: Muzika Hub
Campaign video: https://www.youtube.com/watch?v=Uq1jfsKArBo
The perfect base for sandwiches — British Sandwich by KYIVKHLIB — is already available on the shelves of national supermarket chains across the country.