In the framework of the leadership development program for key managers of ALVIVA GROUP, the exclusive 6th module of the “Marketing for Non-Marketers” program was held. The training was delivered by renowned expert and Vice President of the MIM Business School, Oleksii Vynohradov.
The session focused on the idea that marketing is not merely a function of a separate department, but a philosophy that permeates every aspect of a company’s operations.
“Marketing is everyone’s responsibility at ALVIVA GROUP. It is not just about advertising, but about creating value, deeply understanding the customer, and, of course, driving growth,” said Ilona Pasechnyk, HRD of ALVIVA GROUP and Director of ALVIVA UKRAINE.
Participants not only absorbed theoretical knowledge but also practiced key skills:
• Value creation: how to effectively identify customer needs and shape offerings that meet them.
• Quality, tradition, and innovation: how to combine time-tested approaches with new technologies to create competitive advantages.
• Synergy between departments: why cross-functional collaboration and team synergy are key to sustainable success.
The training confirmed that marketing is a system that generates cash flow when all departments work in alignment.
“The training is very important for every employee, because everyone should be a marketer in some way,” shared Vitalii Pozdniakov, Executive Director of Shop No. 9 at KYIV BREAD LLC.
ALVIVA GROUP continues to invest in its people to stay one step ahead.
