ALVIVA GROUP, the largest bakery products manufacturer in Ukraine, announces the launch of a large-scale advertising campaign for the SUPER TOAST product line — “Super Bread! Super Hit! SUPER TOAST by KYIV BREAD!”. The key idea of the campaign is to show that modern bread can be not only a staple of the daily diet, but also a source of inspiration, a driver of good mood, and energy for every day.
The goal of the advertising campaign is to shape a new image of bread as a modern, stylish, and inspiring product. This approach will not only increase brand awareness for SUPER TOAST, but also attract a younger audience that values creative and emotional formats.
At the core of the campaign’s creative concept is the idea of repositioning SUPER TOAST from simply a toast bread into a “dopamine” source of culinary inspiration and positive mood.
At the center of the communication is a musical commercial in the style of a musical, placing bread in the spotlight and positioning it as a symbol of a super mood for breakfasts, lunches, and light snacks — at home, in the office, and on the go.
A sunny morning, family, dancing, smiles, children, warmth, the lively bustle of family breakfast preparations, and even a beloved pet — all these elements create an atmosphere of lightness, joy, and ease, with SUPER TOAST at the center — a true hit in your personal “playlist.”
A “dopamine” mood — that is exactly the feeling our new commercial is meant to evoke. To achieve this effect, we mixed together elements such as a dance rhythm, a simple melody, easy-to-understand lyrics, a sunny location, plenty of macro shots of delicious food, humor, genuine smiles, and the family’s involvement in preparing breakfast together. As a result, we created a true 45-second “dopamine” hit that can give everyone a little positivity amid today’s difficult realities. By the way, specifically for this advertising campaign, the SUPER TOAST brand received an updated design and an English-language name,” commented Dmytro DANYLOVYCH, CMO of ALVIVA GROUP.
Promotion channels:
- Digital platforms and music services (YouTube, Instagram, Facebook, YouTube Music)
- Radio advertising
- Out-of-home (OOH) advertising in major cities
- Video ads and posters in the Kyiv metro
- Interactive culinary challenges on social media
Production credits:
- Creative concept, music, script, lyrics: Dmytro Danylovych | MACBrands Agency
- Production: UTC FILM
- Director: Volodymyr Veselov
Campaign video:
Campaign video
Behind-the-scenes video:
Backstage footage
Track remix:
More about the SUPER TOAST line from the KYIVKHLIB brand: https://kyivkhlib.ua/