The rye bread line Norden Bröd from KYIVKHLIB, which is part of the brand portfolio of ALVIVA GROUP, has been expanded. The sub-brand’s assortment has been enriched with two new products: Norden Bröd “Ancient Sourdough” and Norden Bröd “Lithuanian Rye.”
The key feature of the new products is the use of live sourdough starters, a high content of rye flour, and the addition of apple jam to enrich the flavor profile.
The Scandinavian Norden Bröd series became the first product line introduced by KYIVKHLIB in 2024. It launched a tradition of introducing Ukrainians to baking technologies, history, and the unique flavor profiles of bread from different parts of the world.
New additions to the assortment:
Norden Bröd “Ancient Sourdough” is a bread inspired by Northern traditions. It has a distinct rye character that combines the benefits of natural ingredients with a well-balanced taste. It contains 24% rye flour and is made with live sourdough starter and the addition of apple jam.
Norden Bröd “Lithuanian Rye” is created based on traditional Baltic recipes. Thanks to live sourdough, 34% rye flour, and the addition of apple jam, the bread has a deep aroma and a light natural sweetness.
The Norden Bröd line, introduced across all regions of Ukraine by KYIVKHLIB, quickly gained consumer approval — in its first year alone, more than 1.2 million Ukrainian families tried the products. In addition to the unique taste profile, the success was driven by the large-scale national campaign “Norden Bröd by KYIVKHLIB: When Bread Becomes Culture,” which won in the “Campaign of the Year” category at the X-RAY 2025 competition.
“The market demand and consumer readiness for a new culture of consumption became the foundation for the decision to expand the line. We see stable interest in high-quality bread with deep cultural context and authentic recipes,” comments Dmytro Danylovych of ALVIVA GROUP. “At the same time, we are actively developing culinary video content — in particular smørrebrød recipes based on the Norden Bröd line on the KYIVKHLIB YouTube channel. This format is rapidly gaining popularity among audiences today.”
The launch of the new products is accompanied by a marketing campaign that includes two video commercials:
— Norden Bröd “Ancient Sourdough”: https://www.youtube.com/watch?v=zuCm_kYMv3Q
— Norden Bröd “Lithuanian Rye”: https://www.youtube.com/watch?v=GviqZrrCEOo
The new products from the Norden Bröd line are already available on the shelves of national retail chains.