ALVIVA GROUP, a leading player in the Ukrainian food industry, successfully presented its first export brand Alviva at the international exhibition Anuga 2025. The exhibition, which is the largest and most influential global platform for meeting food and beverage manufacturers, was held from October 4 to 8, 2025 in Cologne, Germany.
The launch of the Alviva brand is a logical and consistent step in implementing the Group’s strategy aimed at systematically expanding export volumes, geographic reach, and diversifying the export product portfolio. Under the new eponymous Alviva brand, a wide range of products will be manufactured and exported.
“The products of our export brand Alviva generated strong interest among potential partners at the Anuga 2025 exhibition, and the Group has already received its first export orders,” comments Dmytro Danilovych, CMO of ALVIVA GROUP. “Today, the product range of the new multi-category brand includes 33 items across 7 categories: wafers, soft and sugar cookies, croissants, gingerbread, sandwich and toast bread, as well as snacks. The brand’s assortment is focused on formats, packaging, and flavors that are in stable demand in Europe and worldwide. The portfolio will be continuously expanded and is expected to grow to 100 SKUs across 9 categories.”
Alviva brand products are manufactured at nine production sites of the Group in Kyiv, Kyiv region, and Poltava region. All enterprises comply with international ISO and HACCP standards.
“Our key goal is to increase exports of finished products. Within five years, we plan to raise the export share to 25% of total production volume. Exporting finished products not only diversifies the business but also generates foreign currency revenue, enabling further investment in modernization, automation, and innovation. This is the key to sustainable development of ALVIVA GROUP,” said Oleksandr Varavka, Chairman of the Supervisory Board of ALVIVA GROUP. “The creation of a unified export brand Alviva will allow us to represent our diverse assortment more effectively in international markets, strengthening ALVIVA GROUP’s position as a reliable supplier of high-quality finished products from Ukraine.”
Over the past two years, ALVIVA GROUP has demonstrated positive export dynamics, confirming the high competitiveness of Ukrainian products. In 2024, the Group exported over 3,000 tons of products. In just seven months of the current year, exports of Kyivkhlib brand products exceeded 2,000 tons, which is 33% more than in the same period last year.
The Group’s products are already well known to consumers in more than 30 countries and are represented both in ethnic stores and in leading European retail chains such as Lidl, Maxima, Rimi, Kaufland, Globus, NORFA, Żabka, Linellа, No.1, Bonus, and others.